Advertising with Facebook in 5 steps

January 20, 2009 in Advertising & Publishing ADS., Social community
Tags: Ad Space, advertising, CPC, CPM, Facebook, social bookmarking, social commmunity, social network

How to advertise effectively on Facebook!!

Everybody knows Facebook is social networking sites just like myspace and orkut, with more than 100 million users. According to latest data publish in the newspaper, it is said that nearly 600,000 people join facebook daily. That means if you advertise on facebook, you are actually targeting more than 100 million facebook member on the Internet. I don’t think even if you advertise on google you could get that much figure.

Why Facebook Ads?

Facebook ads is the single best way to start a conversation between you and your ideal customers. The ad is 100% branded by the advertisers and does not include any social actions.

Integrate Content

Get noticed not skipped. Ads are shown in the left hand Ad Space — visible to members as they surf Facebook to connect with their friends.

Flexible pricing

Purchase clicks (CPC) or impressions (CPM), whichever works best for you.

5 Easy steps to Advertise

Step 1: Where do you want to advertise?

Decide whether you want members to be directed to your own web page or something on Facebook like a Page, Application, Group or Event. If you are already the administrator of your Facebook Page, Group, Event or Application, you can select it from the drop down option.

Step 2: Reach audience who cares

Target your exact audience with demographic and psycho-graphic filters about real people. The targeting page defaults to members age 18 and older in the United States, but you are encouraged to modify this to reach the most appropriate people for your ad. Be sure to reference the top of the page for an estimate of the no of audience who match your criteria.

Target Your Audience By:

* Region
* Sex
* Age
* Keywords
* Education
* Workplace
* Relationship Status
* Relationship Interests

Step 3: How to attract your audience?

Upload creative photo or image, including a title for your ad (up to 25 characters in length including spaces) and content for the body of your ad (up to 135 characters in length including spaces) in the space provided. As you are creating your ad, a preview of it will be displayed to you.

In this step, you may also choose to attach social actions to your ad. If you tick the box, which add content that notifies a member of their friends’ interactions with your brand or your business on Facebook.

Step 4: Set Budget

Decide whether you want to pay for CPC or pay for impressions and choose the appropriate payment tab.

you will also like to confirm the maximum you are willing to pay per click / per 1000 impressions depending on your payment method. The suggested bid range shows you what other advertisers are currently bidding to reach people in your target. For better results, you should bid at least as much as the minimum suggested bid.

Now organize your ad. Do you want it to run continuously starting once the ad is confirm or at a specified start and end date?

Step5: Review your ad

The final step of the ad creation process is to review your ad. Check the targeting, budget and ad itself for errors. You can go back to change any of the details by clicking ‘Change Ad’. Once you have reviewed your ad, enter your credit card info and click ‘Place Order’. All ads go through a quality review prior to being shown.

Well one more information, recently i got mail stating that any new account open on facebook are eligible to redeem $25 on the ads they purchase.
You get a coupon code at checkout to redeem.
expiry date 3/31/2009.

So get started and save $25 today.